Howcroft Group - VIP Customer Loyalty Scheme
Scheme Mechanics: "Howcroft VIP-Rewards"
Earning Points:
- Base Points: Customers earn 1 point for every £1 spent on any Howcroft Group product or service.
- Bonus Points:
- Category Multipliers: 1.5x or 2x points on specific, higher-margin product categories (e.g., advanced automation components, specific safety solutions).
- Volume Tiers: Additional bonus points for reaching monthly/quarterly spend thresholds (e.g., £5,000 spend earns 500 bonus points).
- New Product Introduction: Bonus points for purchasing newly launched products.
- Online Ordering Incentive: Double points for orders placed directly through the Howcroft Group website
- Referral Bonus: Points for successful referrals of new businesses.
- Point Value: 100 points = £1 discount.
Redeeming Points:
- Direct Discount: Points can be redeemed as a direct discount off future Howcroft Group invoices/orders.
- Exclusive Product Access/Bundles: Ability to use points for exclusive bundled offers, samples of new products, or access to premium tools/equipment not generally discounted.
- Branded Merchandise: High-quality Howcroft Group branded workwear, tools, or office supplies.
- Charitable Donations: Option to donate points to a pre-selected industry-relevant charity
- Minimum Redemption: £10 (1000 points)
- Point Expiry: Points valid for 18-24 months from the date earned
- Membership Tiers:
- Pro-Partner (Base Tier): Automatic enrollment. Standard earning rate.
- Elite-Partner (Mid Tier): Achieved by spending £20,000 in a 12-month period.
- Benefits: 1.25x point earning rate, early access to new product announcements/catalogs, dedicated account manager check-ins, invitation to exclusive webinars/workshops.
- Summit-Partner (Top Tier): Achieved by spending £50,000 in a 12-month period.
- Benefits: 1.5x point earning rate, priority customer support, invitation to annual Howcroft Group industry insights forum/networking event, exclusive technical consultations, potential for bespoke product sourcing services.